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#BELIKEMIKE
23 years after the iconic spot first aired, Gatorade is bringing it back, and this time they aren't telling fans to Be Like Mike, their asking can to demonstrate what it means to #BELIKEMIKE
Cannes Lion shortlist
Clio Awards shortlist
The Final Commercial
After challenging athletes from across the country to #BeLikeMike a new commercial was made using real fans and professional athletes who did just that.
The Commercial
Gatorade digitally remastered and re-aired the commercial that started it all while asking fans to demonstrate what it means to #BELIKEMIKE
NBA All-Star Weekend
Fans and attendees of the NBA All-Star game got the chance to re-enact some of MJ's most famous moments.
#BELIKEMIKE Teaser
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