More work
THE JEWISH COMMUNITY CENTER
The Ask
Promote the opening of the new JCC facility and increase memberships.
The Answer
Let everyone know that the JCC is open to everyone while staying true to the beliefs and ideals the JCC was founded on.
The Results
Increased the number of new memberships prior to the doors ever opening without alienating current members.
BullFrog Sunscreen
The Ask
Increase BullFrog's presence at the GoPro Mountain Games and get the product into attendees' hands.
The Answer
Create a climbing experience that resonated with attendees, giving them a reason to visit our space, compete with friends, and share it on social media.
The Results
50,000 samples distributed and 100+ gifs shared.
St. Louis Rams
The Ask
Generate excitement for the upcoming season and increase season ticket sales following multiple losing seasons.
The Answer
Create a campaign with plenty of attitude and optimism using black and white imagery to stand out from the typical team-color campaigns fans are used to seeing.
The Results
Ticket sales exceeded expectations, even thought the team didn’t.
Commercial #1
Commercial #2
Commercial #3
Stella Artois - US Open Ambush
The Ask
Generate talk-value for Stella Artois during the U.S. Open in New York.
The Answer
Dominate the train stations frequented by U.S. Open attendees with a series of tennis related OOH ads.
The Results
Stood apart from the competition and fans assumed that Stella Artois was associated with the event, so much so that the official beer sponsor of the U.S. Open sent a cease and desist (which was rightfully ignored).
COMCAST - The Dark Knight partnership
When Comcast signed a partnership with Christopher Nolan's Batman movies, we used the opportunity to communicate the benefits of Comcast TV, Internet, and Phone in-store. The signage featured photography and illustrations from the movie before it premiered. The program created awareness and allowed the sales team on the floor to engage shoppers, helping increase sales during the promotional window.
Budweiser
Budweiser was looking to regain share in the market, so we decided to remind people that not only were we the King of Beers, but we were the King for a reason.
Shock Top
2 for the price of 1
The Retweet Campaign
When Shock Top was going to launch their Twitter handle we wanted to put it out there in a big way. This never actually happened, but if it did it would have ruled the world.
Groundhog Day
How does a craft brew release a brand new seasonal? In the most imaginative way, of course. (I should probably tell you that this never happened.)
Kilz Coverpro
Kilz was launching a new line of paint, and we wanted to talk to the people who would care the most - professional painters.