Campaigns
SPIRE: ONE > 50
Spire is the leading natural gas provider in Missouri and Alabama. Like many energy companies, they are committed to becoming a carbon neutral company by 2050. The campaign communicates that commitment and the other benefits of choosing natural gas over electric.
LINDENWOOD UNIVERSITY
Lindenwood University was looking to create awareness that would generate more campus visits and, ultimately, more applications. We needed to breakthrough in a cluttered market and challenge the audience's preconceived notions about Lindenwood.
#BELIKEMIKE
23 years after the iconic spot first aired, Gatorade brought it back, and this time they weren't telling fans to Be Like Mike, they were asking them to demonstrate what it means to #BELIKEMIKE
SCOTCH TAPE - Most Gifted Wrappers
We utilized Santa's Elves, the greatest gift wrappers in the world, to create an award-winning program that highlighted the benefits of the different Scotch Tapes and increased presence and awareness at retail.
GATORADE - League of Captains
We partnered with DC Entertainment to create 5 unique bottle labels and custom comic books featuring Gatorade athletes, allow consumers to create their own athlete superheroes, and even give high school athletes the chance to win their very own comic book cover.
SHOCK TOP - VIRTUAL SIP
To generate awareness for Shock Top, we created a one-of-a-kind April Fools' Day prank that invited consumers to lick and smell their phone to get a taste of Shock Top.
MAULL'S - Brand launch and relaunch
Maull's was a St. Louis tradition for 100 years. Under new ownership, they wanted to relaunch with all new branding and packaging. Furthermore, they were introducing a new line of BBQ sauces sweetened with date syrup. We relaunced a classic brand and introduced a new one.
GATORADE - Custom Bottle Program
We wanted competitive high school athletes to feel legendary. So we gave every one of them something that’s normally reserved for the world’s best - their own Gatorade bottle.
120,000+ submissions • 115,000+ new social followers
514,000,000+ media impressions
ROLLING ROCK - Do Your Thing
Rolling Rock was looking to reposition themselves and compete with PBR, specifically targeting 21-25 year old consumers who enjoy getting the most out of life and their beer. We created a campaign that celebrated the brand’s strong heritage and put the consumers first by asking them to submit photos of themselves showing us how they Do Their Thing. The photos were then used for POS, packaging, and advertising.
