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Landshark: Fins In with Zac Brown
The Ask
Promote Landshark's partnership with the Zac Brown Band and their summer-long limited-edition 16 oz. cans.
The Answer
Create a 10-episode web series that gave fans intimate access to the band. But, each video could only be unlocked after the previous video had enough views or likes on Facebook.
The Results
Millions of views and engagements on the Landshark Facebook page.
Awards
Billboard Concert Markerting & Promotion Award finalist
Episode 2
The Great Race
Episode 3
The Percussion Cookoff
Episode 4
This Can Goes to 11
Episode 5
Time to Eat and Greet
Episode 6
Eric Pretto - Guitar Guru
Episode 7
Eric Roderick - Production Manager
Episode 8
Penn Robertson - Drum Tech
Episode 9
Steve Ossler - Video Director
Episode 10
T-Bird - Fan Club President
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