The Ask

Communicate the hand-craftedness of Shock Top in a unique way while also increasing awareness for the brand.

 

The Answer

Commission world-renowned Earthwork artist Stan Herd to create a series of 3 Shock Top Earthworks in Austin, Orange County, and Boston. 

 

The Results

Display activation and sales increased in all three markets. Featured on over 30 news shows across the country. And an award-winning documentary.

 

Documentary Trailer

 

We created a documentary about Stan Herd and his journey to creating the Shock Top Earthworks.

 

 

Directed by Brad Beenders.