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Gatorade - The Fierce Collective

The Ask

Communicate the bold and intense flavors of Gatorade Fierce.

 

The Answer

Partner with 9 different artists to create unique expressions of bold + intense that visually bring the flavors of Gatorade Fierce to life.

 

The Results

Millions of video views and an increase in awareness and understanding for Gatorade Fierce.

 

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Case Study
UR New York
Krink
Daniel Duffy
Dude Perfect
Billi Kid
Motion Addicts
April Fool's Day
Gatorade.com


Visitors could explore all of the work from the Gatorade Collective artist and learn more about the artists themselves.

The Artwork
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