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Gatorade - Pro Locker Tour
The Ask
Increase awareness for the Gatorade Recover Whey Protein Bar.
The Answer
Give competitive high school athletes a behind-the-scenes look into pro athletes’ lockers - the place where post-game recovery begins.
The Results
Over 250% increase in product awareness and better understanding of the benefits of protein after a game, practice, or workout.
Gatorade.com
An interactive experience allowed consumers to take a virtual tour of pro athletes' lockers by clicking on items in the locker and hearing first hand what it meant to the athlete.
Locker Tours
Each athlete provided a variety of fun, engaging, and educational interactions on the site.
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