Win From Within: The Series
The Ask
Help competitive high school athletes understand what it means to Win From Within.
The Answer
Use real people sourced through Gatorade social media channels and share their stories and triumphs of the human spirit to demonstrate what it truly means to Win From Within.
The Results
Millions of YouTube views and media coverage and an increase in consumer understanding of what it means to Win From Within.
Awards
Andy Awards shortlist, a Webby Award Finalist, Addy Award winner, One Show Bronze Pencil, 2 Gold and 1 Silver Clio, and a Silver Cannes Lion.
Ben Jackson
2015 Andy Awards shortlist
2015 One Show finalist
Meet Ben Jackson. Born with Cerebral Palsy, Ben didn't want that to define him. So he pushed himself to become a wrestler. Even then, Ben wasn't finished. He's now striving to compete at the international level in weightlifting. Ben is just one inspirational athlete who truly defines what it means to win from within.
Bobby Hornsby
Bobby Hornsby was born a fighter. Boxing became a way for him to channel the fight within. Despite countless struggles, he has pushed himself to become a champion. Bobby is just one inspirational athlete who truly defines what it means to Win from Within.
Erica Wilson
Erica Wilson was a typical, happy 12-year old. Until in one moment her life was forever changed by a genetic disease. But instead of feeling sorry for herself, she found a new sport. And with it, a new purpose.
Ben Jackson
Case Study
Social Media
Social media drove awareness of the program..